Who We Are

We are AIMing Higher, Further, Smarter

AIM Smarter operates the leading global marketplace within the c. $28 billion promotional products industry. We deliver in-industry SME’s around the globe with best-in-class services, technology and marketing tools, as well as connect them to our trusted supplier partners.

In less than 15 years, AIM Smarter has become the largest organization of experienced and qualified promotional product distributors in the global promotional products industry. We deliver technology tools to drive efficiency and empower SME’s to compete online, marketing services to make SME’s look like a Fortune 500 company, premier events and networking opportunities to create a collaborative community and connect to the industry’s most trusted suppliers.

AIM works tirelessly to enhance the lives of business owners by delivering best-in-class business solutions within the AIM marketplace – always reliable, never careless, everything SME businesses needs to compete and thrive.

Our Journey

March 2020

Integration of the AIM Smarter brand and business model in the UK

August 2019

Launch of AIM Capital Solutions program

February 2019

Integration and name change of AI Mastermind to AIM Smarter

January 2019

Acquisition of AI Mastermind a distributor network of 1800+ members across the US and Canada

Launch of expanded membership technology & creative packages to AIM members

November 2018

Keith Edelman appointed Independent Non-Executive Director

October 2018

Deborah Wilkinson promoted to Chief Operating Officer

May 2018

Nichole Stella appointed Chief Executive Office

March 2018

Graeme Couturier appointed Chief Financial Officer

February 2018

NAPCO “White Label” ChannlPro partnership signed

December 2017

Completion of the ChannlPro Tech Suite

November 2017

AiMPro launched to first 40 AiM members

September 2015

AiM “White Label” ChannlPro partnership signed

August 2015

US Patent granted for online designer solution

June 2011

Disposal of UK promotional marketing divisions to focus on Information and Technology services in the USA

January 2011

Launched SaaS business management and e-commerce website technologies to serve personalised product distributors in the USA

2010

Partially acquired Industry Software business management software and e-commerce website technologies

2006

Partially acquired Industry Software business management software and e-commerce website technologies

July 2004

Altitude Group PLC incorporated, operating primarily as a promotional product distributor and supplier.

Our Leadership

The business has been through significant change since 2017. We are positioned for rapid growth and have built a strong management team to drive that growth. The transformation of AIM Smarter into our global brand will provide multiple opportunities and enormous potential to scale.

–Nichole Stella, CEO

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